South West Regional Barista Competition, Part 1
Miss Pomp and I were hired by Verve Coffee Roasters, the hosts of the competition, to create three temporary walls, an outdoor hangout area, and a ceiling installation in a big open industrial building downtown in Santa Cruz.
Remember the sticks? That was just the beginning. Verve definitely has a look and feel that is pretty consistent- vintage, industrial, uncluttered, organic, unique. So we wanted to stick with things that felt true to who they were. We went back and forth on several ideas, one of them being this but with more neutral colors-
But then we realized while we would indeed end up with something amazing, we would also end up going coo-coo-for-cocoa-puffs-crazy with how much time this would take. Verve always has unique and creative ways of displaying things, so these walls had to be interesting and the Zoey Deschanel’s of the temporary wall world, but, also easy to transport and move for two not so buff ladies. Although I would like to add we have been taking Pilates. Uhh. And did I mention they needed to be 22 feet long and 10 feet high?? Yeah.
So we landed on dip dyed fabric walls and cardboard. I’m sure your face looks like everybody else’s did when we told them we were using cardboard. But you’ll see.
We’ll do a “How to dip dye fabric” post later, but this was the end result-
Looks dinky in the picture, but this thing is huge. It was easy to make, and the nice thing about this kind of look (organic), is that the imperfections are what make it. That “undone” touch that is not super sleek works with it. But you can’t be too messy or it just looks, well, messy. This is ripped muslin fabric staple gunned to long pieces of wood and suspended from the ceiling with twine. It still lets light through, and by spacing the strips of fabric slightly it is more interesting than just a fabric wall.
Ok, now the cardboard wall. We had access to free sheets of cardboard and thought we could easily build something cool with the natural look of the brown cardboard. This cardboard was crisply and pristinely cut- no creases or used lookin’ stuff. That’s no good. Here’s what we built-
We were stoked with the way this came out. We made chains with zip ties, which are the bomb by the way because you can so easily adjust the height to make it level. We used metal rings to hold the panels together, and used a nail and hammer to make the holes they went it. We used spray adhesive to stick the circles on in a pattern that was similar to a dandelion being blown in the wind. I know. No sane person would realize that. We’re ok with that. We know we are delusional.
Making the circles brown kept the look toned down, and made it more of a textural thing. Very Verve.
Ok. I think that’s enough for today. Stay tuned for a Part Two, featuring the ceiling installation and the outdoor stuff.